Senior Market Research Analyst in Livonia, MI at ZF

Date Posted: 2/14/2018

Job Snapshot

  • Employee Type:
  • Location:
    Livonia, MI
  • Experience:
    Not Specified
  • Date Posted:
  • Req ID:

Job Description

This position is responsible for managing forecasted product sales and volume data stored within the Marketing Analysis Database (MAD). The position also supports various deliverables of the Market Planning department, which include vehicle build and sales forecasts, market shares, givebacks, win / loss reporting, sales variances, competitive intelligence and numerous reviews and data analyses.

Major Job Duties

Responsible for updating and managing product line pricing and volume data (both ZF TRW and its competitors) within the MAD database.

Regularly meet with Sales staff to review forecasted product line data and make appropriate edits based on a specific set of data guidelines.

Track sales wins / losses and make regular updates to pricing, business status, and quote / award timing.

Ensure high quality and integrity of forecasted product line data and work with a global team to support milestones and deliveries. Work closely with other Market Planning Regional teams to ensure consistency in planning processes.

Conduct quarterly variance analyses of forecasted product line data and provide explanations of differences between datasets.

Responsible for supporting Sales leadership through the delivery of presentation materials created using MAD data.

Periodically meet with Product Planning and Engineering to review and research competitor product line data.

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